At PVR, we are quick to identify talent who can disrupt their conventional way of thinking and come up with innovative ways to manage businesses effectively. Covid-19 is a much larger issue than our industry alone as businesses faced supply chain disruptions, steep decline in consumption demand and investments. Besides, uncertainty in the informal sector and large cash flow gaps for corporates aggravated the challenge. Atul Mohan, editor at Complete Cinema, said that Malayali Star Mohanlal commands huge popularity in Kerala and his movies have typically captured 80-85% of screen share in the state. That said, all of the major awards shows are still going ahead this year, albeit in very different guises and at different times of the year than usual. This year’s Oscars will take place on 25 April instead of February, and the Golden Globes have been rescheduled from early January to 28 February.
- This set included specific guidelines for all departments and worksites involved in productions.
- Having survived being twinned or multiplexed in the 1960s and becoming a repertory house under new management in the 1980s, The Astor has continued to defy the odds.
- But I worry that theaters are too fancy and that what that means is that little emotionally dangerous can happen in those fancy spaces.
- “If this company sees its Disney+ service as its primary mode of distribution, then the tide will have turned,” Peter says.
It means rethinking where and how we bring theater to audiences, solo series online and pushing institutions to seek out more expansive, inventive and accessible ways of presenting the work of theater artists. I’d love for theaters to create at least one mobile or site-specific show in each of their seasons, a work that can be presented in a variety of venues, from gymnasiums to nail salons to neglected spaces. I’d like to see a nationwide flourishing of the regional theater movement, with local theaters considering how best to earn the title of an essential service in their particular community, while being supported and valued by that community and the government. I hope thinking of the future of theater might also lead us to rethink the way commerce and capitalism have distorted the making of theater.
The Growing Popularity Of Streaming Services
These are unprecedented times, but India is an entertainment-starved country with cinema being the cheapest form of out of home entertainment in comparison to other leisure activities. India has a robust local industry which churns out over 2000 films in a year and there is already a pent-up demand of consumers to see high quality commercial films in a theatrical environment. Cinema is an experiential medium that is difficult to replicate and the entire package comes in the form of technology, F&B, service standards and comfort.
Gsc Owner Confident Of Cinema Recovery After Covid
Perhaps we could see COVID-19 as an opportunity to reflect and consider how our screen industry operates. We could drive more inclusive practices if we thoroughly question who gets to be involved, what participation looks like, and why representation matters. These inequalities will prevail in our screen culture unless affirmative action is taken. The multiplex association of India recently appealed to the government to reopen theatres citing losses amounting to Rs. 9,000 crore. Business did go through an upheaval, but we all need to stay optimistic and with the on-going vaccination drive in the country covering the younger population, one of our prime audience segments, it gives us hope for the future. As long as we possess hope, we can draw forth our inner potential and strength to revitalize and inspire our teams to contribute to our collective growth.
A Hybrid Model For The Industry
“I can confidently say that at my theater, the decline in business can be attributed to the lack of product,” he said, “and not the fear of COVID.” Movie theaters, after all, will always be beholden to the decisions of movie studios. There has been much buzz about a transition to digital-first releases, driven by Warner Brothers among others moving entire 2021 slates to streaming services. Netflix too has spent vast amounts to acquire first streaming rights.
Proclamations on the demise of the cinema have been a regular occurrence through the decades. And yet in 2019, the global box-office revenues from cinema were higher than ever. Access to these platforms is largely limited to an urban demography that can afford an Internet connection, along with the subscription fees which also determines the class character of its potential viewers. If this were to become the norm, it would exclude a large majority of the film-viewing population. That will be a denial of cinema to those who have been its utmost supporters.
In The End, Our Emotional Attachment To Moviegoing Will Fuel A Recovery From 2020s Coronavirus
So, we’ll have to see if cinema chains will adapt to these times, offering better discounts and cheaper prices to retain customers. Because if not, we could be in for some rough times for exhibitors. When we reopen, I hope we will see every theater demonstrating how essential we are by providing the space for vital civic dialogue about a vision for the future and the world we want to be.
By Filmfare
As the pandemic continues, studios have released more movies via PVoD, and viewership has grown. By October 2020, a second Deloitte survey showed that 35% of consumers had watched a PVoD release. This growth is promising—but convincing most consumers to pay to stream a movie at home may take time. Among consumers who have not paid to watch a PVoD movie, cost is a top factor. Under normal circumstances, producers are eligible for a 40 per cent tax offset if their film is publicly exhibited in a commercial cinema.